Do you want to take your search engine
optimization strategy to the next level? If so, one of the keys you need for
success is backlinks.
Backlinks are hyperlinks that lead back to
your website from other sites. They can appear on social media, blogs, podcast
interviews and other places across the internet.
The team at Google has stated on several
occasions that backlinks are one of the core factors the algorithm examines
when ranking websites. This thought process makes sense because backlinks are
essentially a seal of approval from other businesses.
If other reputable companies actively share
and promote links to your website, it signals to Google that you’re trustworthy
and offer sound advice that would help the community.
But building backlinks is easier said than
done. Today, I’m going to share several actionable strategies you can use to
boost your position in the search engine results pages and secure high-quality
backlinks for your brand.
https://blogstreat.com/saas-development-services-types-process-and-applications/
https://mbc2030live.com/how-cloud-based-solutions-help-businesses-grow/
Publish long-form, valuable content.
If your goal is to get people to link back to
your website, you need to give them a reason to do so. A simple landing page
alongside your product catalog is not enough.
Focus on creating valuable, long-form content
for your blog—the more in-depth your posts, the better. Ideally, your content
will allow you to establish yourself as an expert while helping users with
their industry-specific goals and pain points.
One strategy I use is to include a statistics
section on the topic I’m discussing. These articles often see significantly more
backlinks than those with no stats. I believe this is because people are more
likely to share and link to a post if there’s tangible information worth
passing on to peers, friends and customers.
Review audience insights and cover topics that
matter to your readers and other experts in your industry. This one strategy is
perhaps the most effective way to build organic backlinks without ever leaving
your website.
https://mbc2030live.com/5-latest-trends-in-the-workforce-management-industry/
https://techbytechnologist.com/what-makes-automated-wfm-solutions-critical-to-corporate-growth/
Reach out to journalists.
You can find plenty of opportunities to build
backlinks to your site if you’re willing to get in touch with journalists
online. My go-to resource here is Help a Reporter Out (HARO). HARO allows you
to create an account as a source and seek writers, podcast hosts and
journalists who need help with their stories.
You can choose your categories when you sign
up and receive a daily list of inquiries delivered to your inbox. So, an email
marketing software owner might sign up for the business and marketing category.
If you see a request for email marketing advice, you can respond with a
detailed, high-quality answer.
If the reporter chooses your answer to add to
their content roundup or decides they would like to interview you, you’ll score
a backlink for your website.
Seek out guest posting opportunities.
Guest posting is an old link-building
strategy, but it’s still relevant today. This strategy involves looking for
businesses and blogs that could benefit from your content. Once you find a
suitable website, check its domain authority to ensure they are reputable and
trusted by Google.
Now, find out if they are open to receiving
guest contributions. If so, send them a pitch that you think would interest
their audience.
Let’s revisit the email marketing SaaS I
mentioned earlier. This type of business would likely partner with other brands
in the same industry. They may choose to reach out to a hosting company or an
analytics solution, to name a couple of examples. Consumers that need these
products are also likely to benefit from a tool to grow and manage their email
leads.
In many cases, you can form partnerships with
brands where you both write guest posts for each other’s sites. This strategy
can help keep your content fresh and exciting while helping you build backlinks
for your business.
https://myblogfit.com/5-trends-in-the-workforce-management-industry/
Use Google Search Console.
Another powerful way to secure more backlinks
is to find what previously worked for you. Google Search Console (GSC) is a
free tool you can use to track many different aspects of your site, including
your backlinks and top posts.
Use this information to discover what type of
content other brands and consumers found helpful on your website. If one topic
or format has significantly more traction than other posts, this could help you
create linkable content in the future.
You can also look at the Top Linking section
of GSC and see the websites that are linked back to your content. It’s worth
reaching out to the website owners with guest post pitches or sharing
previously published content that may be relevant to their audience.
Look for broken links off-site.
https://myblogfit.com/5-trends-in-the-workforce-management-industry/
Finally, let’s talk about replacing broken
links off-site. Every day, websites shut down, effectively rendering their
backlinks useless. This doesn’t look good for the company that decided to link
to its posts. No one wants to send their readers to a 404 page.
If you’re proactive, you can find broken links
on popular sites and reach out to the webmaster with an alternative link they
can use to replace the broken link.
I find that if you’re willing to step in and
offer to help, most companies will accept your article so they can quickly fix
their broken links. This strategy takes plenty of time and patience. You may go
weeks without finding broken links.
However, if you connect with even one brand
using this method, there’s a good chance you could form a lasting partnership
with the company and earn more backlinks in the future.
To conclude, building backlinks is a
time-consuming process but one your company needs to thrive. I recommend
carefully reviewing your options based on your industry and the size of your
business. Look for opportunities to connect with companies and produce
high-quality content, and you’ll begin to accumulate backlinks for your
business.
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