How To Get Quality Backlinks: 12 Ways That Really Work

 

If your business isn’t building quality backlinks, you’re not building prominence.

If you’re not building prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs).

It’s long been known that Google’s search algorithm rewards distance, prominence, and relevance.

All three of these SEO pillars impact your search ranking.

And while a business can’t always impact distance from the searcher, it can work to improve its relevance and prominence.

As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and directories.”

The bottom line is: Every business needs quality, white hat backlinks.

White hat backlinks essentially serve as a vote of confidence from a website and tell Google your web page is a trusted resource.

The more votes of confidence your web page has, the more prominent it will be seen to be.

And, white hat backlinks are done through ethical means rather than leveraging spam tactics.

Yet, obtaining quality backlinks is easier said than done.

12 Ways To Get Quality Backlinks (That Really Work)

If you’re looking to build your white hat backlink strategy, you’re in the right place.

This post will share 12 proven strategies that work to get backlinks and boost your SEO strategy.

Let’s dive in.

1. Ask To Guest Blog

One of the most effective ways to build white hat backlinks is to find guest blogging opportunities.

Guest blogging allows your business to build your backlink profile organically by inserting links to your own resources, studies, and more, where applicable and relevant.

Additionally, sites welcome guest blog content publishing, as it surfaces new blog post ideas they may not typically cover and adds to their content schedule with little effort on their end.

Look for sites that accept guest post contributions and are relevant to your industry, products, or services.

Also, look for content publishing on sites with higher domain authority, as your backlink will have more mileage with these types of sites.

Higher domain authority means a page has a better probability to rank in the SERPs.

Use Moz’s free Link Explorer tool to check a website’s Domain Authority.

2. Ask Your Partners/Distributors/Suppliers

If you partner with a business or are a preferred vendor or supplier, ask for a link to your site.

Since you already provide a valuable service to a business, they’ll be more inclined to link back to you as you’ve already developed a business relationship with them.

Additionally, many businesses already have a partner page to showcase who they do business with.

If they’re not linking to your site already, this should be an easy ask and a quick way to get a credible white hat backlink to your site.

3. Ask For Credit Where Credit Is Due

Sometimes, your business may be mentioned, but you aren’t receiving proper credit.

For example, you may provide a glowing testimonial for a vendor, but they aren’t linking to your site.

Another example – a successful blog may point to a finding published by your business and fail to provide a backlink.

Your business should receive a backlink in both instances, as you’ve provided a service.

Ask current customers who reference your brand or current businesses you work with that mention you in any capacity on their sites to provide a backlink.

Additionally, if you find a business referencing your original research, it also should give you a backlink.

Set up Google Alerts or a similar tool to find websites mentioning your business.

You’ll receive an email notification whenever a website mentions your business name.

4. Leverage Brands And Influencers To Share Your Products Or Services

Find a blog niche or influencer within your industry to give a review of your product or service.

Once you find the right blog niche or influencer to support your brand, send them your product or provide the service free of charge in exchange for a review.

Or, if you have a larger budget, you can also pay macro-level influencers to give their honest feedback. Then, have the blog or influencer link back to your product or service.

Additionally, you may provide a blog or influencer with an affiliate link.

Whenever a potential customer clicks their affiliate link, they’ll receive a commission.

The commission may come from simply clicking the affiliate link or if the consumer actually makes a purchase.

This link-building endeavor requires more effort on your behalf; however, it also sends higher-quality traffic.

This traffic is already qualified, knowing they’re interested in your product or service, which leads to higher conversion rates.

5. Create Engaging Visual Content

Nearly 41% of marketers said original graphics (e.g., infographics, illustrations) help them reach their marketing goals.

And, 52% of marketers said visual content is very important in their marketing strategy.

Why is visual content a top priority for marketers? Because it is easily digestible and shareable.

Whether you’re creating an infographic or any other type of visual, it’s an easy way to increase the likelihood of your content being shared.

And, you’ll get a quality backlink to your site.

6. Publish Original Research

When considering why and when people share content, you must consider the psychology of content sharing.

A recent study found that 94% of respondents said that they carefully consider how the information they share will be useful to the recipient.

In the same study, nearly half of the respondents reported sharing content because it allows them to inform others of products they care about and potentially change opinions or encourage actions.

The more informative your content is, the more likely it is to be shared.

You can become a trusted content-sharing source by leveraging your expertise and original research.

Every time a consumer, blog, or business mentions your research, you’ll receive a white hat backlink.

This helps improve your prominence, which ties back to Google rewarding you with improved search rankings, leading to more organic search traffic.

Example:

https://forum.xda-developers.com/m/khirednetworks.12289673/#about

https://dev.to/khirednetworks/khired-networks-a-saas-development-services-company-5c09

https://github.com/KhiredNetworks

https://www.brownbook.net/business/51005482/khired-networks-a-saas-development-services-company

https://businesslistingplus.com/business-listings/khired-networks-a-saas-development-services.html